History
A Delicious History in the (Sandwich) Making
Smiling Moose Deli proudly raised its antlers in 2003, when we opened our first delicious deli in Colorado’s Vail Valley.
Our goal from the very beginning? To provide superior food and unprecedented customer service…with a big side of fun.
Today, eight years later, our goal remains the same. With every new day, every new deli and every new dish, we continue to live our philosophy of “work hard, play hard." Our delis are a reflection of our fun and easygoing lifestyle and a place for our guests to feel at home and enjoy a memorable meal.
We are proud to say our simple philosophy is catching on. Smiling Moose continues to expand each year with explosive growth across Colorado. But, we don’t let our success go to our antlers. Our focus remains on continuing to offer fresh, signature dishes for breakfast, lunch and dinner.
After all, what could possibly be better than a great selection of foods, made with the finest and freshest of ingredients, served by enthusiastic, happy employees? Read on for more reasons to grin at Smiling Moose Deli.
Fundamental Principles
At Smiling Moose, our core values ensure the highest level of enjoyment for each and every one of our guests. The Fundamental Principles upon which we operate are:
- Infusing a certain lighthearted informality that creates a fun atmosphere. We don’t want to ever take ourselves too seriously or be too fancy for our own good. After all, our stores are very busy and it’s a demanding job, a little humor and fun goes a long way.
- Offering a comfortable environment for our guests to relax, unwind and enjoy a good meal — like they would at home.
- Becoming a part of the community. We always run our stores as local restaurateurs; in fact, our managers and crews live in their communities, know their guests by name, and participate in local activities.
Commitment to Quality
What’s a fun atmosphere and community involvement without a great product? The key element to our success is our commitment to the highest standards of quality.
- We serve our guests full, hearty portions, so no one leaves hungry.
- We use the freshest ingredients we can find, and prepare them daily.
- We make it like you would—homemade. Our products are handcrafted to the highest standards of excellence. It takes more time, but we think you’ll notice the difference.
- We provide value to our guests through our fair prices, fresh foods, abundant portions and daily specials.
- We celebrate our customers with Free Cookie Wednesday. Of course, we bake them fresh, just like mom!
- We provide a whimsical menu featuring many options so our guests have their choice of fresh breads, veggies, meats, cheeses, soups, salads, beverages and much more.