Why Franchise with Smiling Moose
Smiling Moose Sandwich Grill stands as a recognized leader in the fast-casual category, earning a place on the Fast Casual Top 100 Movers & Shakers list. With bold flavors, handcrafted recipes, and a loyal guest base, our franchise model is built for operators who want a high-impact concept with strong brand momentum.
What Makes Us Different
We combine the fresh quality of a premium deli with the creativity and energy of a modern fast-casual brand. Our handcrafted sandwiches, wraps, salads, soups, cookies, and famous Mo! creations offer franchisees a menu that attracts guests throughout the day and keeps them coming back for more.
The Spirit of the Moose
Smiling Moose franchise owners share our adventurous spirit and commitment to bold flavor. We’re a brand built on mountain roots, friendly service, and a drive to constantly improve. If you’re passionate, community-focused, and ready to grow, you’ll fit right in with our herd.
A Brand Evolving for the Future
As part of our 2024 brand update, Smiling Moose has introduced redesigned interiors, refined branding, operational improvements, and menu upgrades focused on grilled meats, bold flavors, and fresh, house-made ingredients. This evolution positions us as a top choice in fast casual dining, with a strong identity and scalable systems.
Nationwide Growth Opportunities
Franchise development rights are available across the United States. With a proven concept, strong guest loyalty, and market adaptability, Smiling Moose is poised for expansion in major metros, suburban communities, and regional markets.
Our Culture
We offer a franchise environment where your ideas and effort matter. Smiling Moose values independence, creativity, and entrepreneurial energy. Franchisees are supported yet empowered — building their own success without the limitations of a rigid corporate structure.
Brand Positioning
Smiling Moose is built for all dayparts — breakfast, lunch, dinner, and B2B catering — allowing franchise owners to maximize revenue through multiple sales channels. With our updated branding and evolving menu, we sit squarely in the sweet spot of fast casual.
Brand Promise
We’re committed to serving craveable, chef-inspired food in a welcoming environment. Every meal is made to order with fresh ingredients, and every guest interaction is designed to create a memorable experience. Smiling Moose delivers big flavor, personal service, and a sense of fun.
Support for Franchise Owners
Our experienced leadership team provides comprehensive training, marketing programs, technology systems, operational guidance, and continued support. We equip franchisees with the tools needed to build profitability and long-term success.
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